IPTV vs NOW TV: What You Actually Get for Your Money
NOW is the closest thing Sky offers to a fair deal, and it deserves credit for that — no contract, app-based, cancel whenever. It is also the alternative most people compare us against honestly, because the flexibility argument is already won. What NOW does not solve is cost or breadth: a Sports membership alone is around £35 a month, adding Entertainment and Cinema pushes it past £50, and you still only get Sky's own channels at 1080p on most memberships.
Below is a straight comparison of the two, including the places NOW is the better choice. If a page like this told you the incumbent had no advantages at all, you would be right not to trust the rest of it.

- NOW typical cost
- £35 per month for a Sports membership, more with Entertainment and Cinema
- NOW contract
- Rolling monthly, genuinely cancel anytime
- NOW hardware
- Any smart device — NOW is app-based
- Our commitment
- None — cancel any time
NOW TV vs our UK IPTV service, side by side
| NOW TV | IPTV UK | |
|---|---|---|
| Typical monthly cost | £35 Sports, £50+ with Entertainment & Cinema | About £5.83 on a 12-month plan |
| Minimum term | None | None |
| Live channels | Around 12 Sky channels | 20,000+ |
| Picture quality | 1080p, 4K only via Boost on select content | Up to 4K where available |
| Simultaneous streams | 1, or 3 with Boost | 1–3 depending on plan |
| Films & box sets | Separate Cinema membership | 80,000+ included |
| Free trial | Occasional promotional offers | 24 hours, always |
Where NOW is genuinely the better option
- Rolling monthly, no contract — the same flexibility we offer
- Fully licensed, no grey areas whatsoever
- Excellent app support across every platform
- Sky Atlantic and Sky original programming included
If those points describe what you need, stay where you are. A cheaper service you end up not using is not a saving.
Where we come out ahead
- A full year with us costs less than two months of a NOW Sports membership
- 20,000+ channels against roughly a dozen NOW channels
- 4K where the source provides it — NOW caps most content lower without Boost
- TNT Sports, international leagues and foreign-language channels NOW does not carry
- 80,000+ films and box sets included rather than a separate Cinema membership
The honest way to decide
Do not cancel anything before you test. Take the free 24-hour trial, run it alongside NOW on the same television, and check the specific things you actually watch — your team's fixtures, the channels you have on in the background, the box sets you are midway through.
If it holds up, the switch is easy and there is nothing to cancel on our side later. If it does not, you have lost nothing and you still have NOW. That is a genuinely risk-free comparison, and it is the only one worth making.
Frequently asked
Is NOW TV cheaper than IPTV?
Can I run both?
Does NOW have TNT Sports?
Pay however you prefer
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Test it against NOW for 24 hours
Free, no card details, and you keep your current service running while you compare. Message us on WhatsApp and we will set it up in minutes.
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